Prioritizing your digital investments
Digital strategy is one of the key topics in business today. The digital technologies pervade to different areas in an organization starting from customer interaction to inventory tracking. The power of digital technology cannot be understated and will remain the priority of chief executives and chief information officers for at least the next 5 to 7 years. However, developing a comprehensive 5-7 years digital strategy is not an easy task either. There are several constraints that an organization faces in developing a solid digital strategy (including legacy IT systems and overcoming cultural issues). Besides all these challenges, prioritizing organization’s digital investments will be one of the key differentiators between a winning organization and laggard. The article is not focused on developing a comprehensive digital strategy but on an important strategic area: Prioritizing the digital investments Given that digital technologies permeate into different areas in an organiza...