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Showing posts from September, 2015

Effective Persuasion

Effective persuasion is a negotiating and learning process through which a persuader leads colleagues to a solve a problem through a shared solution.  Persuasion requires careful preparation, constructed arguments, evidence, and emotional match Four ways not to persuade: State a position at the outset, and then by process of persistence, logic, and exuberance try to push the idea!! Resisting compromise or middle-ground Believing that arguments and logic always win Believing that persuasion is an one-shot effort Effective Persuasion: Involves phases of discovery, preparation, and dialogue; dialogue happens before and during the persuasion process. Before the persuasion process, use dialogue to learn about the opinions, concerns, and perspectives. During the persuasion process, you invite people to discuss, even debate, the merits of your position, and then to offer honest feedback and suggest alternative solutions. Most effective   persuaders   see...

User-centric approach to digital transformation

Most organizations have embarked on digital transformation to capture customer value – both internal employees and external customers. These digital transformation projects address some business objective such as improving user experience, improving collaboration, simplifying processes using digital technologies etc. In a traditional product-centric approach, we take the product/application as a given and then re-align processes to meet the product requirements. This could prove to be effective when the goal of the project is only automation and simplification. However, the digital transformation project has additional objectives – namely improving user experience and collaboration. To this end, it requires a different mindset – It requires project leaders to think from an end-user perspective and not just from product perspective. Developing a user-centric approach will be extremely critical if buyers are not consumers of a product/service. There can be a huge “expectation...